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literature available on social media and its functional blocks in the beginning of the paper and then we have studied the dimension social media marketing tools. The purpose is to study the relationship between the functionalities of the social media and the
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SOCIAL MEDIA MARKETING: STRATEGIES & ITS IMPACT
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Social media marketing: literature review and future research ... 21 Apr 2017 ... This study provides a taxonomic classification of the social media research articles published in the marketing journals listed on the website of ...
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